Sign of the times or a new use for art images?
For only $50 you can buy a beach towel with an image by Alex Katz, Wiley, Elizabeth Peyton, Jeff Koons (now that does not surprise me), Ed Ruscha, et al.
Actually, the Alex Katz towel doesn’t look half bad and once I read that the proceeds from sales will support Art Production Fund's mission to support major civic artwork projects, while half of all proceeds generated from sales of Koons' towel will also support the Koons Family Institute, a resource of the International Centre for Missing and Exploited Children, I decided to be less snarky.
After all, Renaissance artists painted marriage chests and produced Madonna's to order with the patron specifying the quality of lapiz lazuil and how much gold leaf should be used. What we are producing is along the same lines, although far more transient.