Monday, August 31, 2009

Terra Bella


Pam (of the great food blog: Zoomie Station) just left a remark that "exotic" features were popular images on the labels. That's certainly true, although the de Young doesn't seem to have too many of those images in its collection. But what's also true is the portrait of California as an earthly paradise - the promised land where lemons and oranges rained down from the trees and the sun's beams illuminated the earth's bounty. The country was suffering the worst drought in recent history, a killer hurricane on the East coast in 1939 and an economic depression. Thoughtful people could see war from both East and Western horizons. So, it's probably no accident that the anonymous artists of these highly colored labels focused on all things "bright and beautiful."

7 comments:

Zoomie said...

Not to mention half-clothed handsome men in turbans! Go west, young woman, go west! :-D

namastenancy said...

ROFLOL! And good looking women too - I found a couple more images but didn't have space for them. The winsome lass holding a bowl of fruit - Freud would have a field day.

Zoomie said...

And, BTW, my remark was "exotic" rather than "oriental." :-)

Maggie said...

These were a bunch of hungry, transplanted, Art Student League New Yorkers feeding themselves with Plein Air class that still dazzles us today. Oh, look at those wondrous colors.

namastenancy said...

Zoomie - I made the correction (sorry).

Marilyn Miller said...

I collect apple box labels from Sebastopol, just north of SF. I have the only label left of my grandfather's. They are so beautiful.

Zoomie said...

Pas de probleme, copine!