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William Morris, photograph, Frederick Hollyer, 1884, England. Museum no. 7715-1938. © Victoria and Albert Museum, London
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Few artists left such a wide and indelible mark on the art, culture, and politics of their era as William Morris did on the second half of the nineteenth century. Training first as a priest and then as an architect before abandoning both to realize his visions of medieval arcadia in the company of the Pre-Raphaelites, he moved between artistic and literary media throughout his life. Initially producing paintings in the sweet Quattrocento style of his Pre-Raphaelite contemporaries, most notably Dante Gabriel Rossetti, he soon branched out into architecture and interior design, creating some of the most commercially successful and enduringly admired textile patterns and furnishings in British art history. Towards the end of his life, Morris focused with increasing singularity on the radical political ambitions which had always underpinned his practice, publishing utopian socialist fantasy literature, and consolidating his lifelong work as a poet. When he died in 1896, he had not only left a deep imprint on the century he had lived through, but also laid the groundwork for many of the artistic, architectural and political projects which defined the next.
History has remembered the kings and warriors, because they destroyed; art has remembered the people, because they created’.
Willliam Morris definitely created. Like many of his peers William Morris was trying to help people in his time find their way in a world moving forward at a very fast pace that was for many like himself, completely overwhelming.

Peacock and bird carpet c.1800s, courtesy William Morris Gallery, London Borough of Waltham Forest
He said ‘The true secret of happiness lies in taking a genuine interest in all the details of daily life’.
During his own lifetime Morris produced hundreds and hundreds of designs for textiles, including tapestries and superb hand woven carpets.
His inspiration for their composition was both nature and the medieval world.
His truly sensational Peacock and Bird Carpet is a beautiful combination of carefully chosen colours for his stunning symmetrical design. The carpet was woven using high quality hand knotted techniques and brilliant natural dyes.
Morris wanted to find a way out of industrial ugliness, back to the joys of creation experienced in the ‘Golden Age’ of English history when Elizabeth 1 (1533-1603) was on the throne.
Challenging industrial age leaders at the time to produce handcrafted goods was indeed a lofty ideal as they were intent on profit over quality.
There was however two realities. The first that it was profit driving the market for William Morris products being sold through Morris & Co, which he founded in 1861.
The second was the aims he and his peers (like art critic John Ruskin and designer Auguste Welby Pugin) extolled ended up being an example of hypocrisy, because so many manufacturers were producing a superior ‘hand crafted’ product in dirty, overcrowded sweatshops, where most of the workers were children.
The exploitation of working class children as cheap labour was vital to the economic success Britain enjoyed during the nineteenth century. For many working class families, it was far more important for a child to bring home a wage than to have an education.
The combination of dangerous working conditions and long hours meant that children were worked as hard as any adult, but without the laws in place to protect them.
Children were cheaper to employ than adults, and easier to discipline. The tide of public opinion changed government legislation in 1844, 47, 50, 53 and 1867, so that no one could employ children under 8.
In 1867 workers between 8 – 13 years of age had their hours reduced so that they would be able to receive 10 hours education per week, again. It would not be until the closing years of the century that the majority of children began to be treated as children, not as miniature adults.

The Red House designed by Phillip Speakman Webb
In 1858 Morris’s friend and colleague architect Phillip Speakman Webb built the Red House for he and his family.
When it was completed in 1860, it was described by British Pre-Raphaelite Painter Edward Burne-Jones (1833-1898) as ‘the beautifullest place on earth’.
Today the house retains many of its original features including furniture by Morris and Philip Webb, ceiling paintings by Morris, wall-hangings designed by Morris and worked by himself and his wife Jane, furniture painted by Morris and Pre-Raphealite painter Dante Gabriel Rossetti, and wall-paintings and stained- and painted glass designed by Edward Burne-Jones.
It was designed to reflect a man’s house was his castle and, for its time, it was completely revolutionary.
To complete the Red House Webb borrowed handmade red bricks from the Tudor period, inserted circular windows from the Italian Renaissance period, as well as small-paned sash windows from the English Georgian age.
Many of the windows are surmounted by pointed Gothic (relieving/set back) arches as described in the treatise of first century Roman architect Vitruvius and used by sixteenth century architect Andrea Palladio.
Its steeply graded roof is reminiscent of chateaux in France and its hand laid roof tiles are made of natural slate. They acted as an electrical insulator, were fireproof and had an extremely low water absorption rate.
The roof allowed water or melting snow to run into wide gutters and be recycled via a ‘well’ in the garden, which symbolically and practically became the ‘font’ of the house.

Stained Glass window at Kelmscott Manor
His ‘middling’ English house was, at least for Morris, a place ‘after his own heart’ a most noble work…more a poem than a house…but an admirable place to live in to’.
It was refreshingly simple and Morris was well pleased with it.
It was a kind of moral architecture if you like, paying tribute to England’s ‘golden age’, while reflecting the needs of a contemporary middle class citizen and craftsman such as himself.
The Arts and Crafts styled building symbolized warmth and shelter, informality and welcome.

House on the Appian Way Burwood, Sydney with Arts & Crafts (Federation) style influences
Between the wars the Arts & Crafts style house, which was also just a little bit fancy, burgeoned out into the suburbs of busy, bustling cities around the world including Australia, calling upon rural traditions too, which signified order and stability.
St John’s Cathedral at Brisbane, Australia was the last Gothic Revival Style Cathedral in the world to be completed (2006). In its precinct is a number of buildings influenced by Arts and Crafts architecture, which was well underway in England when it was first being built (1906).

St Martin’s House (Hospital) in the precinct of St John’s Cathedral, Brisbane, architecture inspired by the Red House of Phillip Speakman Webb in England. The Cathedral itself, designed by John Loughborough Pearson, also an English architect.
They include St Martin’s House, whose style was inspired by the philosophy of arts and crafts movement and The Red House.
Built following World War I of red brick, relieved by detailing in stone, it has a slated high sloping roof, Georgian style sash windows, Italian Renaissance touches, including a Juliet balcony.
There are also some delightful fanciful turret style chimneys at the roofline.
It has the addition of an extended room, surmounted by medieval battlements. Originally the main operating room of the hospital, it has been converted into an office for the current Dean of the Cathedral.
Morris and his associates introduced a new dimension to the reform of design and decoration.
He explored, in particular, the techniques of traditional country furniture because it was not o
nly the debased quality of contemporary furniture that alarmed him, but also the decline of ancient skills needed to produce a quality product.
They produced a line up of furniture designs that were a distinct breakaway from anything else the industrial era had offered.
In America Gustave Stickley was a self appointed standard-bearer for the arts and crafts movement. Through his factory stocked with everything needed to create the home beautiful he promoted and extended Morris’s principles in both an artistic and socialist sense.
He targeted the average American homeowner, whose limited budget called for a subtle marketing technique.
He offered to ‘substitute the luxury of taste for the luxury of costliness’… employing those forms and materials made for simplicity, individuality and dignity of effect.
His magazine The Craftsman evangelized through articles submitted by influential guest writer’s on such issues as style, home décor, urban landscapes and architecture. It was all about the home beautiful, and he supplied everything needed for those seeking to embrace the future in comfort and style.
All his life Morris tried to recreate the idyllic, almost medieval life; self sufficient, financially secure, practical in close contact with nature. Morris described the Cotswold village of Bibury in Gloucestershire as ‘surely the most beautiful hamlet in England’.

In this he was both inspired and supported by art critic John Ruskin, whose thoughts had a profound influence on Victorian attitudes.
Morris tried to make his vision of beauty, an actual part of everyday life. He saw modern mechanical industry destroying ‘mans natural purpose and sense of life’
John Ruskin said he believed that working with the hands and producing arts and crafts were essential to the moral fibre of the home.
Objects were meant to be fashioned with great pride, integrity and attention to beauty.
He sincerely feared without such a focus the quality of family life would be severely degraded and diminished.
Morris agreed. He said “If I were asked to say what is at once the most important product of Art, and the thing most to be longed for, I should answer, a beautiful House.
And that included everything and everyone inside it.
By now Morris and his family had a retreat in the countryside at Hammersmith overlooking the Thames. Kelmscott Manor with its high pitched roof and its delightful rustic portico sheltering the front door is where he established the Kelmscott Press, the last great enterprise of his life.
Between 1891 and 1898 it produced 53 books (some 18,000 copies).
The books Morris produced were modeled on books of the fifteenth century, such as those of printer Nicolaus Jenson of Venice, whose examples inspired the Roman ‘golden’ font Morris used.
Noteworthy for their harmony of type and illustration, the main priority was to have each book seen as a whole, re-awakening the early ideals of illuminated book design.
He wanted to inspire other printers in standards of production at a time when the printed page was generally at its poorest.
Numerous other presses were set up to perpetuate Morris’ aims, including the Doves, Eragny, Ashendene and Vale Presses.
The enterprise was the culmination of Morris’s life as a craftsman in many diverse fields as he set out to prove the high standards of the past could be repeated – even surpassed – in the present.
William Morris died before the end of the century and he did not live to see the success that the Arts and Crafts philosophy of he and his peers had on both sides of the Atlantic and in British colonies like Canada and Australia.
http://decantdecorativeantiques.blogspot.com/2013/04/why-william-morris-is-still-relevant.html
https://www.vam.ac.uk/articles/introducing-william-morris
https://www.theartstory.org/artist/morris-william/