Andrew Warhola (Andy Warhol) is one of the most influential artists of the 20th century and the central figure of the American Pop Art movement. After a career as a commercial illustrator, Warhol became famous worldwide for his avant-garde Pop Art paintings and screen prints. He was a diverse figure known for friendships with bohemian street people, intellectuals, Hollywood celebrities and wealthy aristocrats. He was also controversial figure because of the nature of his works, his near fatal shooting, bizarre looks and what he called "The Factory." For these reasons and others he is known as the Prince of Pop Art.
He elevated kitsch to an art form and used his genius with PR and his unusual appearance to generate publicity and ever increasing prices for his silk screens and other items that he turned out in an assembly line fashion. He adored being seen as the fashion maker and the trend breaker although Duchamp, a century earlier, truly deserved that title.
"Warhol also had an appreciation for intense Hollywood glamor. He once said: "I love Los Angeles. I love Hollywood. They're so beautiful. Everything's plastic, but I love plastic. I want to be plastic."
Sales validate the product -- true then, true now. He may have been the first to so successfully manipulate the art market but the coming decades would prove that he would not be the last."